August 17, 2021

No Country for Old Men: Marketing & Business Development Under Generation X

Panel at the 28th Annual Marketing Partner Forum
Open Range: New Frontiers, New Opportunities

Lost amidst the discourse of Millennials and the multigenerational workforce is the understated but no less significant ascension of Generation X to the highest rungs of power in the firm. As with their predecessors, this newest generation offers its own unique set of leadership priorities—an important distinction in an era of change. What lessons have these ascendant executives gleaned from senior colleagues? What initiatives does each feel will usher their firms to new heights? Where and how will marketing, sales, business development, and client service professionals pave the way for sustained success?


Kristin Calve, Co-Founder, Law Business Media


Hailyn J. Chen, Litigation Partner & Co-Managing Partner, Munger, Tolles & Olson LLP
Russell Lewis, Department Chair – Litigation (Houston) & Partner in Charge (Houston), Baker Botts LLP
Amy R. Patton, Partner & Co-Chair, Employment Law Group; Co-Chair, Marketing and Business Development Committee, Payne & Fears LLP
Elsa Ramo, Managing Partner, Ramo Law PC
Chase Simmons, Chairman & Chief Executive Officer, Polsinelli LLP