Public Relations Best Practices in an Era of Social Media Journalism

Does your company have a crisis communications plan? Many don’t. In this age of social media journalism, it is important to at least have a basic idea of what to do should the press start talking about your organization.

This panel will address some best PR practices including:

• Getting ahead of the narrative
• Identifying internal and external pressure points around the issue
• Controlling the spread on social media
• Determining who should be responsible for approving statements to the press

We will allow time at the end of the session for Q&A. Please submit any questions you have in advance to events@payenfears.com