Two men and three women at a table using their tablets while participating in a webcast.
11:00AM to 12:00PM PST
United States
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Public Relations Best Practices in an Era of Social Media Journalism

Does your company have a crisis communications plan? Many don’t. In this age of social media journalism, it is important to at least have a basic idea of what to do should the press start talking about your organization.

This panel will address some best PR practices including:

  • Getting ahead of the narrative
  • Identifying internal and external pressure points around the issue
  • Controlling the spread on social media
  • Determining who should be responsible for approving statements to the press

We will allow time at the end of the session for Q&A. Please submit any questions you have in advance to




Alejandro G. Ruiz, Partner
agr [at]
Melissa (Powar) Clarke, Partner.
mec [at]
Robert T. Matsuishi, Associate Attorney
rtm [at]